HOSPITALITY SUITES:
- About Hospitality Suites
- Submit Hospitality Application
- Dates to Remember
- Hospitality Suite Vendors
- Hosting Benefits
- Hospitality Suite FAQ
- Partner Policy
HOSPITALITY SUITE FAQ
Please contact Kristin Beard by email or call +1.801.304.8161 for answers to questions not listed below.
How does Burton Group promote Hospitality Suites
to Catalyst Conference attendees?
What types of leads are generated at Hospitality Suites?
What companies have hosted Hospitality Suites in the past?
How many Hospitality Suites will be available to conference attendees?
What fees are associated with hosting a Hospitality Suite?
How does Burton Group evaluate and select companies to host Hospitality
Suites?
What types of activities can host companies plan for Hospitality Suites?
Who should staff a Hospitality Suite?
Can host vendors make press announcements during Catalyst Conference?
How does Burton Group promote Hospitality Suites
to CatalystConference attendees?
In the months before each Catalyst Conference, Burton Group launches a comprehensive
marketing campaign (between January 2008 and June 2008) that includes email blasts,
advertising, and web promotions targeting potential and registered Catalyst Conference
attendees.
During Catalyst Conference, the attendees are reminded each day to visit the Hospitality Suites. Burton Group also posts signs throughout the conference venue to direct attendees to each Hospitality Suite.
What types of leads are generated at Hospitality
Suites?
Burton Group Catalyst Conference draws top executive decision makers within companies
as well as senior architects, engineers, product managers and others. The caliber
of Catalyst Conference attendees provides relevant leads of the highest quality.
TOP
What companies have hosted Hospitality Suites in the past?
- CA
- Compuware - Covisint
- ActivIdentity
- HP
- SailPoint
- Microsoft
- Sun Microsystems
- Applied Identity
- Vaau
- Novell
- Siemens
- Courion
- Passlogix
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How many Hospitality Suites will be available at Catalyst
Conference?
Burton Group limits the number of Hospitality Suites at each conference for the
best attendee and vendor experience. At recent Catalyst Conferences, the number
of Hospitality Suites has ranged from 12 to 27. This limited number of well-screened
host companies ensures meaningful content for conference attendees and high traffic
volumes for vendors.
What fees are associated with hosting a Hospitality Suite?
Burton Group charges each vendor a fee to cover the costs of acquiring Hospitality
Suite rooms and marketing the conference and Hospitality Suites to attendees. The
fee varies with size and location of the suite, as well as other factors. Specific
pricing details are provided to each vendor once host selection is completed. For
additional pricing information, contact Kristin
Beard or phone +1 801.304.8161.
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How does Burton Group evaluate and select companies to host
Hospitality Suites?
Burton Group's primary goal in screening Hospitality Suite applications each year
is to choose host vendors whose products and strategies are directly related to
conference topics. Vendors who are announcing new products, discussing new industry
initiatives, or establishing new partnerships in the industry are strong candidates
for hosting Hospitality Suites. Burton Group also selects a mix of both established
vendors and younger companies that are entering the market with new products. A
detailed list of logistical information and arrangement needs, including deadlines,
will be supplied to vendors who are chosen to host Hospitality Suites.
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What types of activities can host companies plan for Hospitality
Suite?
Vendors are encouraged to be creative when planning Hospitality Suite activities.
Many hosts build their suites around a theme, providing appropriate displays, music,
food and beverages. Many hosts divide their suite into three sections: a food and
beverage area, a product demonstration area, and an area for serious discussions
and negotiations.
Hospitality Suites are laid out to encourage Catalyst Conference attendees to visit all vendors and move freely between the suites. Host companies may plan special events within their Hospitality Suites, but must refrain from any activities that encourage attendees to leave the premises or that could hinder the cocktail hour atmosphere of the Hospitality Suites.
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Who should staff a Hospitality Suite?
Catalyst Conference attendees are a highly technical audience. Burton Group recommends
that vendors limit the number of salespeople in their suites and focus on bringing
product managers and engineers who can discuss products and strategic direction
in detail with attendees.
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Can host vendors make a press announcements during Catalyst
Conference?
Year after year, many vendors select Catalyst Conference as their venue of choice
for making key industry announcements related to communications and collaboration,
wireless and mobility, networks, security, risk management, identity management,
service-oriented architecture, Web services, and more. Each year, numerous press
announcements are captured in local, regional, national and international industry
and business media such as ComputerWorld, NetworkWorld, IDG News Service, Digital
ID World, CIO Insight, InformationWeek, Business Communications Review, InfoWorld,
CNET, eWEEK, Enterprise Architect, TechTarget, and Information Security Magazine.
For more information about conducting your industry announcement at Catalyst Conference contact Amie Johnson by email or at +1.801.304.8136.
